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A Monumental Thought The city of joy boasts of the finest venues in hospitality and F B From the east to the west one will come upon numerous options to spoil themselves over a staycation or a simple break from everyday monotony Our objective was to position JW Marriott Kolkata as Kolkata s LandmarkOfLuxury on the occasion of its first-year anniversary In a celebratory spirit we conveyed that we are one year grander continuing on the path of excellent service In accordance with this we also endeavoured to establish JW Marriott Kolkata as the epitome of luxurious hotels and connect it with the guests and their memorable experiences at the hotel br br For a landmark cause In a city flooded with renowned options in hospitality each with their own merits and uniqueness it becomes imperative to stand out from competitors and hold a title that will be known to your followers through the years to come To attain this exclusivity and stand one above our competitors we needed to find a title that sets us apart br br We made history LandmarkOfLuxury celebrated the stories that have culminated at JW Kolkata the milestones we ve crossed and the journey we ve embarked on along with our guests The success of this campaign can be credited to countdown posts a video from the team to all of the city crowd sourced content by way of a contest and a remarkable response from our audience Through this campaign we garnered a 20 increase in engagement on our social media handles br br Landmark Results While our posts and online activations garnered unparalleled results we successfully positioned JW Marriott Kolkata as the city of joy s LandmarkOfLuxury Don t believe us Our numbers tell an elaborate story Increase in Brand Reach Engagement - 10 Increase in Instagram Engagement - 20 Facebook Followers within 15 days - 3000 Contest Entries - 200 Video Views - 1 43 000 Shares - 7500
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Mehul Gupta Founder President & CEO
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