Social Media Marketing
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Description

The challenge faced was how to you create interest and recall for this low involvement category where consumers generally rely on contractors and painters?

The objective was to communicate the benefits of Asian Paints – ‘apex ultima protek’ which protects the walls from cracks , peel and algae and be top of mind.

To catch their attention we created an experiential rich media innovation. When the user logged into their favorite news site across languages (Addressing key Hindi Speaking markets), rain-lashed homepage and cracks/algae started appearing. This was followed by the homepage peeling. Only way a user could continue reading further was by applying a coat of ‘Asian paints – apex ultima protek’
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Team
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Digital Marketing, Design, Film Production, Activation Events and Exhibitions
Unmisha Bhatt Management
Avita Lobo Account Management
Avni Kanakia Strategic Planning
Naomi Felfeli Copywriting / Scriptwriting
Pratik Hatankar Strategic Planning
RUHI PATEL Others
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