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The objective was to make #StartSomethingFresh as a philosophy synonymous with the brand and imbibed in the hearts of youth through hyperactive engagement. Making the youth of the country believe that, 'this brand touches a chord with the me' in the launch year, was not an easy task in itself. Making the youth of the country believe that, 'this brand touches a chord with the me' in the launch year, was not an easy task in itself.

Today's youth is always on the move, always online, checking their social media accounts every hour and clicking more & more pictures to freeze good moments of their life. This lead to the creation of #StortSornethingFresh, a crowd sourced book, that was authored by a renowned writer, Durjoy Datta & millions of his fans.

One line from the book was released by Durjoy on his social media platforms every day prompting users to upload their pictures related to that line. Best picture depicting the line was chosen to create physical copy of the book with the title 'Doublemint #StartSomethingFresh'by Durjoy Datta & his fans and were handed out to winners personally signed by the author.
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Karn Gupta Business Management
Inderjeet Singh Account Management
Krushant Shah Media Implementation, Business Management
Sankalp Singh Business Management
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