Traditional OOH
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Nickelodeon ad, RAINSTOP, 2017


In Mumbai when it rains, it pours! One of the major victims are the school & college going kids. They not only have to save themselves, but also their books.

To tackle this issue Nickelodeon came up with a simple yet significant idea - converting the bus stops into Rainstops.

With plastic drop downs, the idea was instrumental in protecting the kids from the rain as they await their conveyance.
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Raghu Bhat Creative Management
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