Brand Films
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Description

Campaign: Chalo Duniya Chalaye

Idea: A Strong Friendship Between Father And Son Paves Way For A Smooth Lifelong Journey

The Roadblock: Lack of awareness about Pensol being a quality oil and grease solutions manufacturer since the last 50 years. Clear confusion between Pensol & Pennzoil (Pennzoil is also an American oil company).

The Clearance Idea: Create awareness about the quality lubricant products Pensol has been offering over 50 years. Launch Pensol’s first ever digital campaign #ChaloDuniyaChalaye which will display an emotional bond between a father and son along their road journey to Ladakh as it is one of the most famous destination for bike lovers and love of riding a bike through its valleys.

Paving A New Path: A qualitative TVC that targets bike lovers. Building a connect with our audience by showcasing how the father has been using Pensol engine oil for the longest time and still continues to use it, and how his son carries forward the legacy of using the same oil.

Journey Accomplished: A high quality TVC ad that targets bike lovers Building a connect with our audience by showcasing how the father has been using Pensol engine oil for the longest time and still continues to use it. The child continues the legacy of using the same oil.
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Digital Marketing, Design, Other Services, Film Production
Mehul Gupta Founder President & CEO
Jitendra Hirawat Creative Director
Divyansh Gala Brand Management
Anjali Dsouza Brand Management
Rajni Daswani Brand Management
Udit Joshi Strategic Planning
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