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Challenge How do you introduce muesli into a country that has been attuned to a breakfast of Corn Flakes br br Insight Position it as flakes made out of more than just a single grain of Corn The Better Flakes br br Campaign Idea TheBetterFlakes Because Five Grains are Better than One br br Highlights of the product With the wholesome goodness of 5 grains like Oats Barley Corn Wheat Rice Saffola Multigrain Flakes has 2x Fibre than cornflakes It comes in delicious flavours like Lite Delight Fruit Rush Nutty Crunch It makes for a nourishing breakfast and gives you the energy to keep going through the day Reintroducing Muesli in the Indian market as Multigrain Flakes makes it more appealing to the target audience TheBetterFlakes are the smarter way to stay fit br br Our digital plan to promote this product Conceptualize and create a launch video Capitalize on the face of the campaign Shilpa Shetty Release amplification of videos on digital Launch event to showcase the product associate with mom bloggers to be a part of the launch Showcase launch event coverage on Social Media Create Key Visuals for the product launch Amplification of the product on digital br br Launch Event On 25th March at Taj Lands End we invited Shilpa Shetty Pooja Makhija and around 15 health related bloggers to introduce Saffola Multigrain Flakes TheBetterFlakes The Shilpa Shetty Why Settle video was played for the first time at this event On digital we were covered by Shilpa Shetty Pooja Makhija and the invited bloggers br br Amplification of launch on digital Facebook live Facebook posts Twitter and Instagram basis the following content pegs Recipes Product Benefits Contests Quotes br br Media Coverage Bloggers we associated with Kidsstoppress First Moms Club Naina s Recipies Breakfastproject Icynosure Mutter N Tochter Mumbai Candid Divine Taste Munchy Mumbai The Wow Detector EOAP Aishwarya Eats Akatheversatile Ishitakhannaasbff The FBAI
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