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Packaging, Traditional OOH, Corporate Identity
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Freshy is a leading FMCG brand from North-East India. They operate across categories and offer a range of pickles, fresh juices, jams, sauces and more. They gave us the complete design and creative mandate for their brand. The same included designing the entire identity, right from the brand logo to the entire product packaging and more.We started by understanding the brands legacy and created a brand logo suitable for their business and target audience. From here we went on to designing the packaging for their new range of juices, which they were launching. This included both bottle and tetra pack packaging. We also designed several other marketing materials like outdoor advertising creative, stall designing, brand brochure, standees, visiting cards, social media creative, gift packaging and more. The creatives were received with a lot of appreciation by the client and the market response to the new packaging was also good. Turning around creatives in a short turn around time to match the printing deadlines of the packaging material was one of the key challenges. The team worked swiftly understanding the client requirement and delivering output within timelines to ensure that material that had to hit market before season time was managed effectively. The team also created overall brand identity brochure and established the social media page for the brand and ensured regular content regarding the product was shared on the digital platforms leading to a lot of buzz for the brand.