Brand Films
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Rongali is a 3-day long cultural fest showcasing the best of north-eastern food, finest musicians & bands and traditional folk dancers. Held from 3rd- 5th February 2017, the vivid, joyous, and vibrant event celebrated its third consecutive year.

Britannia Good Day was the main sponsor of this the event. The brand which champions Smile more for a Good Day was a perfect fit for the event. Good Day as a brand is less known in this part of the country and hence wanted to set a footprint by associating with the fest.

Good Day launched a new variant called Good Day Choco Chip on the final day with celebrated rockstar and renowned artist Zubin Garg.

The Social Streets role on this mega event was to launch the new variant right from designing the entire launch piece to leveraging the brand association of Good Day with this event.

The team also created a rich and endearing 45-second digital content film which Britannia eventually decided to release as a TVC!

Client: Britannia, Bangalore
Brand: Britannia Good Day
The Social Street Team:
Sonia Sharma Lal- Managing Partner
Creative Head: Deepak Singh
Creative Writer: Smriti Shadra
Client Servicing Head: Suvidha J
Production House: Berry Films
Director of the film: Suvidha J
DOP: Rusha
Asst. DOP: Rana
Editor: Rwikjit K
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