Brand Films
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Panasonic Japan�s Business Development Center team in India introduced a range of Solar LED lights, focused on �Make in India�, based on Japanese quality assurance. With the aim to replace the use of Kerosene, which is not only expensive but is harmful to health. The target audience of the products include people living in areas where electricity supply is very low. Hence, most families have little choice but to resort to the use of alternative � sometimes injurious � means such as Kerosene lamps. With a rural area as the backdrop, a family was identified who were actually exposed to the perils of using Kerosene. The crew moved in and organised an in-depth shoot in co-ordination with the family to candidly capture various scenarios of the products in usage. Backed by aesthetically strong, well-scripted voiceovers and a true-to-life portrayal of the average Indian family � from the target group � the film showcased the advantages of utilising the solar-powered LED products, including health, financial and the versatility of its usage. This led to a film that was highly appreciated by Panasonic across the board.
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