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Hindustan Power Project Pvt. Ltd. wanted a strategy for increasing Employee Engagement, to bring people together and taking pride in working for Hindustan Power. The aim was to bring about coordination among the activities of various departments, motivating employees, increasing job satisfaction etc. An effective and consistent Internal Communication campaign was a must. Our main focus was to develop a communication campaign, which will focus on building an internal brand that is sensitive and reachable. It was also imperative to project an involved leadership and the concern for the well-being of employees. The strategy also gave an opportunity to communicate the elements of organizationâ��s vision & mission to boost morale and motivate the employees. The solution involved creation of interactive, inspiring and easy to understand designs for a variety of campaigns aimed at both, internal as well as external audiences.