Product Demo and Unboxing, Feature Films and TV
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Multi-lingual Film further broken down into short films and a multilingual print guide to be distributed across regions and even to village distribution partners, Village Level Entrepreneurs (VLEs), self help groups and panchayats. The focus was on various features the product has and the scenarios it can be used in. It also highlighted the saving a household can ensure with its use. The target audiences of the products include those people living in areas where electricity supply is zero or is available to them only for a few hours at night. A hinterland real family was identified who was actually burdened under the Kerosene mess.The crew moved and an in-depth shoot was organized with the team spending time with the family and candidly capturing various usage scenarios. For more -
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