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<![CDATA[ Demonetisation, Dettol and Post Truth: The Theory of Cognitive Dissonance ]]> According to the theory of cognitive dissonance, if an experience that costs effort turns out badly, people redefine the experience as interesting or rewarding. ]]> 2017-06-02 18:27:33
<![CDATA[ A Mother's Prayer - A tongue in cheek song, as the IPL flags off ]]> What happens to cricket when it gets excessively commercialized? It leads to certain players & domains being left far behind, whereas others have a much easier path to fame, fortune and glory. ]]> 2017-04-03 11:52:49
<![CDATA[ A Tribute To A.G. Krishnamurthy ]]> A father figure, mentor, teacher, and a general who knew the lay of the land, and exhorted his warriors to achieve things which were closer to impossible. ]]> 2017-02-06 18:28:00
<![CDATA[ Is Irreverence An Effective Tool For Brands? ]]> Amul has for a long time used satirical irreverence to create a distinctive image for itself. Using rather “utterly butterly” cartoon characters it has often touched upon so-called untouchable subjects. ]]> 2016-12-06 17:39:08
<![CDATA[ The Fightback ]]> Kudos to Rediffusion Y&R for having the gumption to stand up and be counted. It has done a huge favour to the entire communication industry. ]]> 2016-11-30 16:20:36
<![CDATA[ Sometimes Showing Solidarity Is More Important Than Showing Our Differences ]]> Two creative agencies – Scarecrow Communications and ideas@work have come together for a cause, because sometimes, showing solidarity is more important than showing our differences, be it in the nation we live, or the industry we work in. ]]> 2016-11-23 12:42:06
<![CDATA[ Rapper Wrap Up ]]> Indian artists have learnt their lessons fast from their blingy brothers in the west. Otherwise why would the ‘Lungi Dance’ man rename himself from Hirdesh Singh to ‘Yo Yo Honey Singh’? ]]> 2016-11-22 23:18:07
<![CDATA[ Will Advertising Ever Be Truthful? ]]> Most Indian advertising is better constructed, acted, and put together entertainingly than most of the glycerine led melodrama and sobbing on TV. ]]> 2016-11-17 08:36:43
<![CDATA[ i-mourn! ]]> The directness of Apple's approach was captured in its legendary baseline 'think different', almost an insolent retort to IBM's then running 'think' campaign. Perhaps as David showed ages ago, taking on the Goliaths, might all be about well aimed pot shots. ]]> 2016-11-08 16:43:14
<![CDATA[ The Strategy Of 'More' ]]> The Middle Class state of mind is no longer about only austerity and sacrifice. The mindset is not about giving up comfort today, look for the base choices and give up the more comfortable features. ]]> 2016-11-01 08:45:16