Nethnography : Thank you, Tim Berners Lee…

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The world wide web is now truly your oyster. The pearl you are looking for is waiting to be discovered. Once you find that first pearl you’ll know where to find the rest to string together that perfect necklace your prosumer was looking for.

Nethnography Tim Berners Lee

Thank you, Tim Berners Lee. And Mark Zuckerberg . And Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. And a long list of people who got billions of humans to make their lives an open book on the world wide web.

Now everyone who has ever been on the net has an electronic footprint.

Like the bushmen of yore, modern ethnographers can now work out the rituals, practices, habits and preferences of a variety of species best called homo netizens.

I prefer the spelling nethnographers just to remind ourselves that, more useful than collating “big data”  on the net, it is the discovery of  the “unusual” that delights the true ethnographer.

To discover the truth about swans, it’s better to marvel at a few black swans, than to be confused by terrabytes of data on all the white swans in existence.

Golden rule of insights. First find the unusual in the usual.

And the unusual is out there.

When Tim Berners Lee gifted the code that created the world wide web, little did he know that he would be transforming the lives of insight miners. That’s because he transformed the lives of the billions of people we love to observe.

The world wide web is now truly your oyster. The pearl you are looking for is waiting to be discovered. Once you find that first pearl you’ll know where to find the rest to string together that perfect necklace your prosumer was looking for.

What was the last pearl you discovered on the world wide web?

Come join a growing breed of ‘nethnographers’.

This article has been previously published on Marketing Buzzar

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