My Start-Up Story - A 14 Year Old Start-Up!

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But too much comfort makes us uncomfortable. Nomad as a team has no desire to 'settle down'. There are too many things happening and too much to explore. And we are a very curious bunch.

Amitabh Bhattacharya Nomad Films

When I started Nomad, back in 2002, ‘start-up’ wasn’t in fashion. There were only a handful of production houses mostly owned by celebrity directors. Who didn’t think much of the agency types.

‘Those were the good old days’

Not a great time for an aspiring producer to start a production house. Besides, I was clueless about production. I had spent a decade in advertising as a copywriter working for agencies and had little idea about the business of commercial production. People usually didn’t switch from mainstream advertising to producing commercials, so there was no one to take advice from. No start-up mentors!

I loved advertising and I loved commercials. And I wanted to make every commercial we produced look great. But you don’t get to produce commercials just because you love the idea of producing. You either have to be a good director or find one. I wanted to own a production house and not work for one. Since no established director would gamble his career with a start up, I would have to settle for someone new.

Nomad would have to begin as a production house of novice directors and a novice producer! This was the only way forward. I figured that working with the best crew and talent in the industry would be the smartest way to learn the business.

This practice continues to be one of the most effective schooling for team Nomad. Nomad has introduced many talented directors and produced many successful commercials. We also had our fair share of awards and accolades.

But too much comfort makes us uncomfortable. So every now and then we try out new things, explore new ideas outside the business of advertising and entertainment. Nomad as a team has no desire to 'settle down'.  There are too many things happening and too much to explore. And we are a very curious bunch.

Nomad has grown older and may be wiser but somewhere the spirit of a curious beginner remains and every attempt is made to keep it that way.

Executive
Nomad Films, India

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