My Start-Up Story

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Starting a company is easy but, what comes afterwards is rocket science. It's constant iteration and reinvention.

 

"Do you wanna do this?"
"Yeah, what's the worst that can happen??"

Starting a company isn't rocket science. It's honestly like being a child.
You have an idea, maybe just a seed of an idea or just an instinct and you take the plunge. It's like that time when you were a kid and you really wanted to ride your bicycle on one wheel. You just went ahead and did it . It didn't matter if you were going to fall or that you'd have to try multiple times, it just felt right in your gut. That's how all start-ups begin and so did ours.

Rohit Raj and I setup The Glitch in December 2009. It was in its most basic form "To create video for the web" and that has evolved over the years to where we are today, still telling stories but with so much more strategic insight behind it.

So instead of writing a long article with lots of text, I thought why not just write 6 things that challenged us, caused us sleepless nights and what we learnt during our evolution of over 6 years.

1. If we had to do it how everyone else did then why would anyone hire us?
2. We sold it, now how do we actually make it??
3. Are people in the company happy? Are we doing enough to keep them engaged?
4. If this isn't right for the client why are we selling it to him? Even if it makes us more money!!
5. I’m sure we’re missing something here! The presentation might be in half an hour but there is something to this new idea!!
6. I don't care if it's risky… “Risk toh Spider-Man ko bhi lena padhta hai”

Starting a company is easy but, what comes afterwards is rocket science. It's constant iteration and reinvention. So, every day honestly is the first of December 2009... And that's how it should be. 

Left brain
The Glitch,

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