Work that Works
What Arun Iyer and Amer Jaleel have to say about their win at the Effies.
"Our run of awards at the world’s most prestigious Effectiveness Awards over the last 4 years is a huge vindication of our philosophy of creating ‘work that works’.
Maybe the world has come around to our point of view, our stance of ‘no indulgent, award focussed’ work, but recognition is welcome!
Its also a small indicator of a legacy agency like Lintas keeping itself at the edge of contemporary, staying relevant to both newer audiences and newer ways of getting to them. Many of our winning entries have been either for new-world brands or new-world media.
From a time when Indian ad people used to look and ape westwards, to them wanting to figure out what we are getting right, is a nice feeling!"