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Lowe Lintas has announced the appointment of Joy Mohanty as ...read more

Driven by experience

There are creative people and then there are ‘strate...read more

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Rainmaker

Arun Iyer

By Deepika Tewari

Driven by experience

There are creative people and then there are ‘strategically creative’ people. Arun Iyer, according to me, fits in the latter category. He is, by far, one of the most ‘strategic creative’ people I have met in my professional career. Let me explain: When most of us are looking at a business problem in front of us, Arun i...read more