Many may admire Amit as the guy who took his agency (M...read more
date Leo Burnett, South Asia Chief Strategy Officer '12-'16 Grey Group Chief- Innovation, Strategy & Collaboration Samrat, Killer, Scotch Brite, Duracell, Intex, Channel V, B Natural Kyoorius Awards
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In the News
By Shefali Chhachhi
Among various members of a CMO’s team and support system, the strategic planner has a special and irreplaceable role. He/she brings in the detached, big picture thinking, which can get the short shrift within one’s own team thanks to the operating business treadmill and being too close to the issues at hand.