Prasanna Sankhe

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Prasanna Sankhe
Handsome Is What Handsome Does

Creative people should be loud!

Creative people should dress uniquely and different from the rest (to complement their creative side)!

Creative people should never agree with the brief!

Creative people should throw tantrums first!

Creative people should behave in a totally unreasonable manner!

Creative people should have king-sized egos!

Prasanna Sankhe is none-of-the-above.

Don’t get me wrong, he has a strong sense of non-conformity, which is evident from his work that is edgy and compelling. Yet, at the same time, Prasanna is unlike most creative people.

He is one of the most creative people I have had the good fortune to work with at JWT, and through the years he has honed his technique and polished his skills.  He has built and worked with some of the best teams in the business. He is always buzzing with ideas, and is comprehensive and complete in his execution.

He has great mentoring skills – just ask anyone who has worked with him. He’s always ready to answer a question. That comes only when you have the knowledge and are willing to share it. A genuine team-motivator, his ability to effortlessly motivate others without expecting others to follow based on hierarchical relationships, is the cornerstone of Prasanna’s leadership style; one that is built on mutual trust and respect rather than on authority.

With him you always feel comfortable that your brief is being heard the way you had intended to. He is a client servicing persons’ dream creative person, who can juggle different tasks all at the same time.Recipe for a boring creative person, right? One couldn’t be farther from the truth.

Winning awards comes naturally to Prasanna. In fact, awards follow him wherever he goes. His work has won awards at almost every Advertising Award forum in the world.

I have and always will be his fan and follower. He makes everyone look good and handsome – his team, his colleagues, the agency and the entire industry.

Rediffusion Y&R and Everest Brand Solutions
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