The wise one, the mature, the deep thinking, a man of true integrity, the simple and unassuming, the charming and the affable, the innocent yet perceptive, the keen explorer, the nurturing professor, the innate philosopher, the true friend, the inspiring counsellor, the creative mind in a suit role, the honest sounding board, the protector of ethics and morals, the one with an innocent yet impish sense of humour – if I had to sum up all of this in just two words, I would say Umesh Shrikhande!!
I don’t think there is, or ever can be, a man like him in Indian Advertising. He will of course laugh this all off, as being all of this and yet, wearing it very lightly, is part of his essential character! Many generations of advertising folks have been enlightened and inspired by him, not just as advertising people but even more importantly, as human beings. Which is why, I truly believe, that he makes not just the advertising industry, but the world a better place.
It’s been a pleasure and an honour to know him so closely; and my sincere advice to all would be, to find a way of spending some time with him. His friendly nature will make it easy; his charming demeanour and ready wit will make it engaging and fun; and his depth and perspective will make it an enriching experience.