The world of advertising has many kinds of people. There are the Hunters – great at sniffing out opportunities, moving with speed to make decisive and pre-emptive strikes and pulling different levers to ensure that strategic interests are always protected and key targets achieved. Then there are the Farmers – adept at nurturing talent, protecting and supporting people, looking after their interest in a genuine way; traits that help them earn fierce loyalties and build powerful teams around them.
Rana, in my opinion, is a rare combination of the two archetypes. Blessed with a powerful sixth sense, he has a keen eye for spotting opportunities and challenges, ahead of time. This, coupled with clarity of thought and a strong bias for action, makes him a strong and decisive leader. It is on the back of such strong traits that his genuine concern and care for people, makes him a truly endearing colleague and professional. The ability to back people to a fault, to not just give them the freedom and independence but indeed, the blind faith that compels them to rise to the occasion and deliver beyond their capacity, is truly admirable. Not surprising therefore, that he is great at holding his team very tightly knitted together and playing in unison, much like the famous Dutch soccer team of the seventies, who pioneered the concept of Total Football!
All in all, a package that makes him an inspiring leader, who will always be at the helm of great teams and great results.