Pratap Bose

By Ajay Kakar
Likes 32
Comments 17
Pratap Bose
Raring To Go, Always

Coming to think of it, I have now known Pratap for over 2 decades.‎ First, as a colleague. Then, as a friend. And lastly, as a partner.

I joined Ogilvy in 1991 and enjoyed a tenure of nearly 15 years‎ with this exciting and engaging agency. And that's where I first met Pratap. Over the years we discussed briefs, brands, budgets and business, as colleagues. And then as partners and members of the agency's Exco. But between the many training off sites, courtesy Ogilvy and WPP, we got to bond beyond the day to day and also became friends.

And in recent years Pratap and his merry band have partnered us at the Aditya Birla Financial Services Group‎.

Some traits of Pratap that have stayed with me, across the years and our evolving relationship.‎...

Pratap is definitely an idea's person.‎ But as someone once said, “Good ideas are common, what is uncommon are people who will work hard enough to bring them about." This quote possibly best describes Pratap and his passion and sense of urgency to give life to ideas. Big ideas. That create buzz and word of mouth beyond the period and budgets of the campaign.

Pratap is definitely a people's person. No surprise then that you see his team follow him, as he crosses new milestones and starts new journeys. He has no ego and doesn't stand to ceremony. He is equally happy to engage with all levels of people at the client's side. Speaks their language and shares their passion.

Pratap is definitely an entrepreneur, by spirit. Even when he was just another employee in a large agency. More so, now that he has given birth to an agency. This spirit allows him to back his guts, take calculated risks, speak his mind and bring about a business sense to the business of brands. And that's what he is pursuing in his current avatar. A desire to bring responsibility and accountability to brand budgets and brands.

Pratap is definitely a man of few words. But he prefers his work, his people, his brands and his clients to do the talking.

CLICK HERE TO VIEW PRATAP BOSE'S WORK

CMO, Financial Services
Aditya Birla Group
Comments (17)
Ajay Negi (Guest) Well Pratap's client is talking and he only has the best things to say!
26 Feb 2016 Reply
Reeti Ahuja (Guest) It's surprising that a man as influential and successful as Pratap Bose is devoid of any ego. No wonder he has loyal followers. :)
25 Feb 2016 Reply
Mona Sinha (Guest) It's so refreshing to see a rainmaker on a successful non-creative person. 
24 Feb 2016 Reply
Charu Mittal (Guest) A great rainmaker!
24 Feb 2016 Reply
Kiran Singh (Guest) I have known Prarap for 5years now. And every word of this article rings true to me.
24 Feb 2016 Reply
Nitin Rastogi (Guest) True that, in yours & Pratap's guidance, we did some great work in past and will continue the same in future.
23 Feb 2016 Reply
popo banerjee (Guest) With an exuberant imagination , the ability to commune  with all  Pratap da is an epitome of perfection . A wonderful wonderful person . 
23 Feb 2016 Reply
Anusuya Ravindran (Guest) Well Mr. Bose is always raring to go. So an apt title for the rainmaker.
23 Feb 2016 Reply
Seema Khatri (Guest) Pratap Bose was a born entrepreneur. I totally agree with that. 
23 Feb 2016 Reply
Mandy (Guest) could not have been written better :)
23 Feb 2016 Reply
Sonia Lal Awesome
23 Feb 2016 Reply
Pooja Prasannan (Guest) Being uncommon in a world of common is what's Pratap Bose is best at. 
23 Feb 2016 Reply
Jia Singh (Guest) "Pratap is definitely an entrepreneur, by spirit." What a perfect way to describe Pratap Bose. 
23 Feb 2016 Reply
Parul Dhaiya (Guest) Pratap Bose's work speaks far too loudly than he ever could. He may be a man of few words, but his work speaks on his behalf.
23 Feb 2016 Reply
Milind Prakash (Guest) Pratap Bose sometimes reminds me of WPP's Martin Sorrell.
23 Feb 2016 Reply
Jankai Nair (Guest) Mr. Bose inspires loyalty and commitment in his people.
23 Feb 2016 Reply
Meenakshi Chaturvedi (Guest) Pratap Bose is a man who strives to bring ideas to life.
23 Feb 2016 Reply

Rainmakers

Exceptional women and men who have helped shape and grow our industry.