Umesh Shrikhande

By Sheetal Choksi
Likes 51
Comments 14
Umesh Shrikhande
Quiet Confidence

I first met Umesh as a Client when I joined Shoppers Stop as the Marketing Head in the early 2000s. Retail was on a growth trajectory. We were launching new stores, new formats, new brands, an IPO and everything in between. The times were crazy and the demands from the agency even crazier. In this sea of madness, what struck me as most unusual was Umesh – a man who was calm and almost zen-like in our frenzied interactions with Contract.

I remember thinking to myself , how can someone's approach be so calm and patient when everyone and everything around us was thrumming with action. I remember drumming my nails on the table (mentally of course) waiting for him to say something. And when he did, it was incisive and often gave a whole new perspective towards the problem we were discussing. Surprisingly, he did this without any of the drama I associated with typical admen I had encountered in the past.

Meet Umesh Shrikhande. Less hype. Even lesser advertising. A “moment of stillness and calmness”. If there’s one thing that makes him stand out in our mad, frenzied world, it’s his demeanour, a quiet confidence that has the power to be heard without having to raise his voice. They say all answers come from a place of calm. Umesh exemplifies this. Today as a friend, I often turn to him when I need advice. I don’t drum my nails, though.

CLICK HERE TO SEE UMESH SHRIKHANDE'S WORK SHOWCASE

Co-founder & Director, Word Hatter
Comments (14)
Neha Garg (Guest) It's always the quiet ones who turn out to be the best ones. Not surprising that Umesh is a powerhouse.
04 Jan 2016 Reply
Vartika Menon (Guest) This whole article is an ode to Umesh Shrikhande.
30 Dec 2015 Reply
Monisha Singh (Guest) Calm in the face of a storm, that is Umesh Shrikhande.
29 Dec 2015 Reply
Dominic Braganza I've had the pleasure of working with him for a few months in 2013. Extremely Zen. Clear, focused, disciplined.
29 Dec 2015 Reply
Karthik Arya (Guest) "Less hype. Even lesser advertising."- this is Umesh Shrikhande to the T
28 Dec 2015 Reply
Challapalli Kalyan Ram Completely agree & wud just add...only CEO I worked with who said "stop working, go home - spend some quality time doing nothing".
24 Dec 2015 Reply
Binita Nair (Guest) Umesh's "stillness and calmness" has always worked in his favor. Patience is a virtue indeed.
24 Dec 2015 Reply
Ashish Shukla (Guest) Umesh stays calm even in the storm. A great quality to have in any person.
24 Dec 2015 Reply
Anand Shiv (Guest) The best answers and ideas
24 Dec 2015 Reply
rohini sharma (Guest) Umesh anchored Contract... he built it brick by brick. There is something special about him. I have heard so much about him from folks from Contract.
24 Dec 2015 Reply
Sandeep Vij Angela Merkel has been described as someone who 'leads from behind' This statement is also rather apt for Umesh.
24 Dec 2015 Reply
Sandeep Vij Happy Birthday Umesh Saab! Happiness always.
24 Dec 2015 Reply
Couldn't agree with Sheetal Choksi more... You have explained Mr Shrikhande in the most precised manner.
24 Dec 2015 Reply
Raj Walia (Guest) Umesh seems like a man with a great deal of confidence!
24 Dec 2015 Reply

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