I have known Manish Bhatt for over a decade now in the course of my professional career. He is one of the most hardworking, sincere and innovative admakers I have met in my life. What makes him unique is his ability to do something completely unconventional with branding while staying true to the ethos of the brand. It is his talent of recognising and understanding the values and the core philosophy of the brand and translating it on screen that makes his work such a hit.
Even though he is unconventional in the process of creating ads, Manish belongs to the old world of advertising. He will not rely, beyond a point, on social media or even email exchanges to discuss branding of a product. He's someone who prefers face-to-face interaction. Till the time he's not satisfied, he'll prefer to meet you in person to understand your point of view in terms of the brand. He'll thrash out ideas and willingly understand your point of view even as he tries to convince the client of what he thinks of the brand. The brainstorming sessions with Manish are delightful, engaging and thought-provoking. He is someone with tremendous patience -- when he sits down with a client for a meeting, he gives absolute clarity on the brand's position (this obviously means he does tremendous research on the brand), he gives you a complete roadmap of what he has in mind for the brand’s growth. Most importantly, he understands the importance of listening to people and taking suggestions on moving ahead while planning for the branding strategy of a product. This is vital because Manish gets in his own rich experience in advertising but engages with other suggestions that are on offer. He’s someone with tremendous humility and wisdom and does what is best for the brand.
On a lighter note, he's a Gujarati, like myself and we do have a connection, especially the "foodie" one.