Rajeev Raja

By Prasad R Menon
Likes 44
Comments 7
Rajeev Raja
GENTLE GIANT

I first met Rajeev Raja over 10 years ago at a meeting we had with his agency on a product campaign we were finalising. Coming as I do, from a certain scepticism on the value of the advertising campaigns, I tended to view our partners with a slightly jaundiced eye. The discussions went surprisingly well with Rajeev and Mani, and, I must admit, so did the campaign. And I came away with a great impression of Rajeev- fresh, enthusiastic, and with a joyous smile. It was only later when I was invited for a musical gig in his office, that I realised he was a versatile musician as well. What a lovely evening that was, great music, and an interesting commentary.

We promised to meet at other musical evenings, but our paths drew us elsewhere, until many years later, I attended another performance. There he was, smiling, swaying with the music, and as friendly and energetic as I remembered him to be. He had now formed a partnership to marry audio to advertising along with his friend Mani, and here again, I started with scepticism, and ended up understanding the link and its potential. They did some work for us again, and it was a pleasure to observe him in action.

In this world which seems full of aggression and where we are losing our touch with the gentler and more reflective side of life, people like Rajeev remind us of the joy of being alive. Long may he smile, play his flute, and lift our spirits.

CLICK HERE TO SEE RAJEEV RAJA'S PROFILE

Chairman
Tata Singapore Airlines (Vistara)
Comments (7)
Shyamala N (Guest) A wonder man & a wonderful musician.It was a privalage to hear him play
11 Sep 2015 Reply
K Sundarram (Guest) All that is left to be said is that right from his teens Rajeev has been a boxful of talent, Josh, fun and more talent. His debating, acting etc skils are legendary - may he go from strength to strength
11 Sep 2015 Reply
Tuhin Sen (Guest) And, a superbly talented batsman. One of the best I have played with in the agency circles.
11 Sep 2015 Reply
Vipin Tripathi (Guest) I really like his idea behind starting Brandmusiq, they focus on the sound for the brand. 
11 Sep 2015 Reply
surabhi sharma (Guest) A number of my friends at Bates still excitedly speak of  Raja.. almost as if they are privileged to know and have worked with him..  Everyone has a nice thing to say about him.. A great boss, a talented artist..
11 Sep 2015 Reply
Normal Baba The first time that i heard them all - the Wanted Yesterday wale - i became an instant fan. And it made me clear about more than one thing. That is, you CAN do many things beyond your advertising job and there IS life beyond deadlines.
11 Sep 2015 Reply
shruti nagpal (Guest) I have always been a huge fan of Rajeev Raja and his music... And yes he does have a gentle kind face
11 Sep 2015 Reply

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