I first met Rajeev Raja over 10 years ago at a meeting we had with his agency on a product campaign we were finalising. Coming as I do, from a certain scepticism on the value of the advertising campaigns, I tended to view our partners with a slightly jaundiced eye. The discussions went surprisingly well with Rajeev and Mani, and, I must admit, so did the campaign. And I came away with a great impression of Rajeev- fresh, enthusiastic, and with a joyous smile. It was only later when I was invited for a musical gig in his office, that I realised he was a versatile musician as well. What a lovely evening that was, great music, and an interesting commentary.
We promised to meet at other musical evenings, but our paths drew us elsewhere, until many years later, I attended another performance. There he was, smiling, swaying with the music, and as friendly and energetic as I remembered him to be. He had now formed a partnership to marry audio to advertising along with his friend Mani, and here again, I started with scepticism, and ended up understanding the link and its potential. They did some work for us again, and it was a pleasure to observe him in action.
In this world which seems full of aggression and where we are losing our touch with the gentler and more reflective side of life, people like Rajeev remind us of the joy of being alive. Long may he smile, play his flute, and lift our spirits.