Advertising, they say, is a creative profession. Yet, in reality, a successful campaign is much more than just the creative alone. Strategy, planning, and most importantly, understanding the client’s operation plays an important role in making a great campaign. As a client, one of the challenges faced is to download the brief from the strategic point of view.
This is where someone like Nirmalya steps in and plays a huge role. His ability to understand the big picture, and then blending it with the creative, helps clients immensely. In the past, I have had the pleasure of launching a brand with him. I have experienced how his strategic inputs impact sales positively. His biggest strength, according to me, is his understanding of the consumer. With his creativity and understanding of the consumer, what Nirmalya delivers, thus, is great insight and tremendous inputs for the creative that’s bound to excel. I have always believed, a great creative is a result of meaningful brief. With Nirmalya, you are assured of getting a great one.