In Conversation With Sushmendra Dubey, Photographer, Dubs Photography
Well Dubs, tell us a little about your career so far – from Delhi College of Art, to advertising to photography?
College of art to advertising to photography has been a smooth transition in terms of 'will' but yes, with its own sets of challenges. There wasn’t a single day when I was seen without my camera in my hand. I used to go trekking in search of capturing the magic of light on the subject- be it barren or lush landscapes or the beauty of the human face.
After college, I took to advertising with a passionate zeal working on major brands like Nescafe, Milkmaid, JK Tyres, Whirlpool, Hero Honda, British Airways, Panasonic, I got to work with the best brands and faces in the industry. But there was a niggling feeling at the back of my mind, as if something was missing. In the quest, I realised that my first love for photography had been relegated to the background. And in the spur of the moment I took the decision that it was photography I wanted to spend my life with. Each day I look forward to jumping out of bed to greet the new day and the new assignments.
I have been shooting for Nikon, Hyundai, Yamaha, Toshiba, Samsung, Whirlpool, LG, Ford, Boeing, SpiceJet, Subway, Pizza Hut, Maaza, Nestle,DA Milano Italia, W, Reebok, Dabur etc.
Was it difficult to go solo especially after working in a large organization like FCB ULKA?
I would say that difficulty lies more in the mind. Yes at times it did seem overwhelming initially to be responsible for each and every aspect of the assignment and working with new and varied faces. But soon I realised that these interactions are so much fun. And yes, by now I know the ropes and manage everything smoothly and effortlessly. I guess I was meant to go solo.
You've shot with celebs like Ajay Devgn and Kajol. What are the challenges in shooting with such stars?
To relate to someone from the heart is what brings out the best pictures. To see someone larger than life as a human, accepting their foibles and working around them would be a challenge that one would face with any star. And also the paucity of the time frame that stars give can be viewed as a challenge. Personally working with stars (Priyanka Chopra, Ajay Devgun, Kajol, Kiron Kher and cricketers like Dhoni, Brett Lee, Cameron White, Dale Steyn, Kumar Sangakkara , Mahela Jayawardene, Gautam Gambhir, Irfan Pathan, Shikhar Dhawan , Suresh Raina) has been a wonderful experience. They have been most cooperative and luckily, I haven’t had to face any star tantrums as yet!!!
It is said that every fashion photographer has his forte - like lighting, or composition, or the ability to capture spontaneity, or an eye for detail. What would you say is yours?
The First and the most important is body language or comfort of the subject, I do EXTRA efforts in this area to make my picture LIVE.
And definitely lighting. I love using natural lights on my subjects. Left to me, it would be my first preference.
Creatives in advertising are divided about the significance of awards in their lives. Is it true for photographers too? Is there any award that you have your eye on?
Awards play an important part. They are recognition of ones talents and bestow respect on ones efforts and creativity.
One's work is not subject to the validation of an award though, the thrill of receiving one is also unsurpassed.
I'm looking forward to the advent of awards in the span of my professional career.
Any words of advice for fresh graduates from your alma mater.
I feel Photography is not technical. It is more about the Art of how you see things and freeze the story in one frame. Anyone can click and become a photographer by enjoying the process. Photography is more of a life experience.
So what's next for you Dubs?
To work on much larger platforms on an international scale is my dream and my clear target. I also want to work further on social category so that my photography makes an impact on the happiness quotient of the society by conveying uplifting messages.
Some Of His Work
Da Milano Italia
Numero Uno W For Woman