Getty Images Guru Mantra, a mentorship programme initiated by Getty Images India in collaboration with Kulzy, offers a rare opportunity to those looking to build a career in advertising. You can get handpicked by Guru Viral Pandya, to become his 'Shishya' and be mentored for a period of 3 months.

Guru Viral Pandya

Co-Founder & Chief Creative Officer
Out of the Box, Delhi

Known for turning the mundane into stylish, Viral is an iconoclast who took on the establishment, and eventually became an institution revered by the very same establishment. Before starting Out of the Box, Viral has been in leadership roles in DDB Mudra, Saatchi & Saatchi, Grey Worldwide and Cheil.

Viral’s work has featured in several One Show Annuals, and he has more than a dozen Merits, a Silver Pencil and two Bronze Pencils to his credit. He won the Design Gold at Cannes Lions 2011. According to Luerzer’s Archive’s 10-year creative rankings in India, Viral occupies the No.2 position in Art and the No.1 position in Copy. He has also won numerous awards at New York Festival, D&AD Kyoorius Awards, GoaFest Abby, etc. The posters he designed were selected for display at the Museum of Design, Zurich in 2012. He has been part of the jury at Cannes Lions 2017, One Show Design (2013 & 2017), New York Festivals and Goafest. Viral continues to pursue his vision of making a difference to the industry. He also acts as a guest faculty at some of the most reputed universities in India.

Who can apply?

Anyone with any amount of experience having a portfolio of creative work that you feel can impress Guru Viral, can enter the programme.

Residents of Delhi/NCR (and those living close to Delhi/NCR) can apply. In case you are a shortlisted applicant who does not live in Delhi/NCR, then you will have to bear the traveling expenses on your own.

What work can you enter?

The work could be anything ranging from unreleased/non-branded work, to storyboards, films, radio spots, jingles, scripts, scribbles, murals, or even rough ideas (they've just got to be creative).

How to apply?

It's quite simple actually, follow the steps listed below, and you are good to go.

  • Click on the Apply Now button.
  • Register yourself on Kulzy.
  • Fill out the Getty Images Guru Mantra application form.
  • Create your Getty Images Guru Mantra Showcase (don't forget to upload work - the best of it). Please do not upload any Show reels, else your application be rejected.

PS You can upload any number of work on your profile but can only select 'maximum 10 best ones' for the application (Showcase).

What's the selection process?

Post application submission, all the applications will be screened by Guru Viral & the Kulzy Team and 10 applicants will be shortlisted.

The 10 shortlisted applicants will then personally present their work to Guru Viral in an event. The Guru will thereon choose 2 'Shishyas' to mentor.

The tentative date of presenting personally to Guru Viral in the event is in the second week of October.

Help desk / +91-9599586104 (Call/Text/Whatsapp)