google inc. is an american multinational corporation specializing in internet-related services and products. these include search, cloud computing, software and online advertising technologies. most of its profits derive from adwords. google was founded by larry page and sergey brin while ph.d. students at stanford university. together they own about 16 percent of its stake. they incorporated google as a privately held company on september 4, 1998. an initial public offering followed on august 19, 2004. its mission statement from the outset was "to organize the world's information and make it universally accessible and useful" and its unofficial slogan was "don't be evil". in 2006 google moved to headquarters in mountain view, california.