According to a study, customers are 60% more likely to use your product or service if you have an effective video presentation.

If you are a business owner, you must be constantly reviewing your marketing strategy to increase your brand awareness and make yourself known on a global level.  Marketing videos have become a must have in today’s business scenario. We will explain you why.

Improve your search engine ranking

If you upload a marketing video on your website, it increases the number of minutes visitors spend on your page. Consequently, longer exposure helps in building trust and indicating search engines that your web pages have good content. Since Google has now become the owner of YouTube, the effectiveness of videos to boost your ranking has increased significantly. Make sure that your video is optimized for SEO. You can do that by writing catching descriptions and titles, adding links back to your site, and giving visitors a way to take next steps.

Boost sales and conversions

A marketing video can actually increase your conversion rate by as much as 80%. The only thing you need to give attention to is the quality and performance of the video. According to a study, 74% of consumers who played a product’s explainer video finally ordered it. Vision is the dominant sense of humans. Most of the information that reaches our brain is sent through our eyes. So, videos are an effective means of enhancing engagement and boosting sales.

Appeal mobile users

People like to watch videos while on the go. Since the number of smart phone users is constantly growing, the number of your audience is sure to get bigger. Videos that people can watch on their mobile phone are more likely to reach out to their target audience, as compared to TV ads and commercials. Viewers feel a personal connection with the brand that shows video content right on their handheld device.

Receive great ROI

Although creating a video is not an easy and cheap task, it is bound to pay off over time. Online tools for editing videos have become all the more helpful and affordable. Using them, you can make a pretty decent video using even your smart phone. Another good thing is that your video does not need to be perfect and flawless. It is the content that is more important. With video marketing, you can receive a significantly great return on your investment over time.

Explain better

A video can be more effective in explaining something to your audience, such as the working of a newly launched product. Viewers are more likely to understand it better if they see how it works through a marketing video. If you are trying to explain a hard concept, create an animated video and bring your concept to life. A marketing video can be a perfect mix of nostalgia, simplicity and entertainment, and it is sure to work as well.

Receive great ROI

Although creating a video is not an easy and cheap task, it is bound to pay off over time. Online tools for editing videos have become all the more helpful and affordable. Using them, you can make a pretty decent video using even your smart phone. Another good thing is that your video does not need to be perfect and flawless. It is the content that is more important. With video marketing, you can receive a significantly great return on your investment over time.

Help in building trust

A marketing video is an effective medium of providing useful and interesting information about your product, service and overall business. When people start trusting you, they are more likely to build long-term relationship with you. Videos are more likely to engage viewers and spark emotions. Many consumers are skeptical about using your product or service, because they are afraid of being cheated. But an effective marketing video can present your business in a conversation manner. This creates a sense of personalized approach, after which they feel more confident in doing business with you.

In addition to all these advantages of marketing videos, they encourage social shares as well. When you upload a video on your site, add a link to share on social networking sites too. With this, your viewers will be able to quickly share your video if they like it. A nice video can go viral within a few hours, and build your brand reputation in a much more efficient manner.

 

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